Our Philosophy

We want our pets food as simple and natural as possible.

It’s a simple idea; look to nature for what is best for our pets. That’s why we use fresh, natural, whole ingredients, all thoughtfully selected.
When you read our labels, what you see is what you get!

*All of our meats come from USDA inspected American farmers we trust.
*Our vegetables and fruits come from regional suppliers.
*All ingredients – including our whole food supplements – are mostly sourced from the US. Turmeric is from India, Oregano is from Mexico, and Hemp Seed Oil is from Canada.

You’ll see wholesome ingredients in our recipes that you recognize and could eat yourself. We only use food approved for human consumption.

Our process is simple; grinding fresh meat, bone, and vegetables in our temperature-controlled kitchen and vacuum sealing them for freshness in BPA-free plastic. We lock in your foods’ freshness and make each one pound pouch convenient to store and serve. We don’t need added preservatives; we freeze everything to ensure all the goodness.

Why we make minimally processed foods.

Heavily processed foods can lose much of their nutritional value, requiring synthetic nutrients added back in, plus unhealthy, unnecessary fillers. Many ingredients in mass-produced pet foods began as products “not deemed for human consumption” from the meat and grain industries. When converted into pet food, these ingredients often require high heat and pressure which destroys any nutritional value so they must add a vitamin pack—and finally adding preservatives and flavors to make them palatable.

We believe in using fresh, high-quality ingredients, thoughtfully crafted recipes, and minimally processed. We are committed to wholesome, nutritious foods for your pet. It’s as simple as that.