Featured Collection.
Shop nowNourishment from Fresh Wholefoods.
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Holistic Nutrition
High protein, low 2% carbs
No. 1 ingredient is whole cuts of raw, rich single-sourced proteins
Human-grade, fresh, and organic raw vegetables and superfoods
80% Meat & organ, 10% bone, 10% wholefood veggie ratios
Complete & Balanced Diets
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Ideal Development
Veterinarian formulated
Created in small batches
Diets that follow the
practice of Traditional
Chinese Vet Medicine
Quality sourcing
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Clean Feeding
No synthetics, preservatives, hormones, or antibiotics
No grains, fillers, GMOs, or gluten
No dehydration, freeze-drying, rendering, mechanically separated meat or by-products
No harsh chemicals or processing techniques
Holistic Pet Life
A 360° approach to wellness through the healing powers of food & lifestyle