Featured Collection.
Shop nowNourishment from Fresh Wholefoods.
Holistic Nutrition
High protein, low 2% carbs
No. 1 ingredient is whole cuts of raw, rich single-sourced proteins
Human-grade, fresh, and organic raw vegetables and superfoods
80% Meat & organ, 10% bone, 10% wholefood veggie ratios
Complete & Balanced Diets
Ideal Development
Veterinarian formulated
Created in small batches
Diets that follow the
practice of Traditional
Chinese Vet Medicine
Quality sourcing
Clean Feeding
No synthetics, preservatives, hormones, or antibiotics
No grains, fillers, GMOs, or gluten
No dehydration, freeze-drying, rendering, mechanically separated meat or by-products
No harsh chemicals or processing techniques
Holistic Pet Life
A 360° approach to wellness through the healing powers of food & lifestyle